Eric Ries, author of the bestseller The Lean Startup, announces the new books The Leader’s Guide and The Startup Way. Conceptually designed as a master class for entrepreneurs and project managers in the practical application of the Lean Startup approach. In terms of writing and publishing, consistently applying his own method. An experiment in two senses.
It is intended to be a new way to explore experiences and cases within the community of Kickstarter backers, to write the book in collaboration, and to market it exclusively through crowdsourcing.
Another, perhaps even greater, experiment also lies with the publisher Crown, who has agreed to this exclusive publication through Kickstarter.
Eric Ries, author of the bestseller The Lean Startup, announces the new books The Leader’s Guide and The Startup Way. Conceptually designed as a master class for entrepreneurs and project managers in the practical application of the Lean Startup approach. In terms of writing and publishing, consistently applying his own method. An experiment in two senses.
It is intended to be a new way to explore experiences and cases within the community of Kickstarter backers, to write the book in collaboration, and to market it exclusively through crowdsourcing.
Another, perhaps even greater, experiment also lies with the publisher Crown, who has agreed to this exclusive publication through Kickstarter.